Women MPs from Moldova are closer to the people, thanks to social networks
20 October 2015
During two days, women MPs from Moldova participate, for the first time, within a workshop "Online communication. Personal branding and online leadership”, where they learn how to turn their efforts and facts in valuable brands in the online environment. Moreover, women MPs learn new skills in building a memorable brand and receive recommendations for a successful video.
Dafina Gercheva, UN Resident Coordinator/ UNDP Resident Representative, has come up with a greeting message to the women MPs, pointing out that social networks and online communication, overall, have the power to reshape the way people can be involved in governance. "Around the globe, the development of communication technology has increased the visibility of parliaments and politicians, and has been accompanied by increased public expectations of what they can and should deliver. As a UN leader, I am now active on Twitter, where the network of international diplomacy is most present and where I can share what happens in Moldova with colleagues from all around the world. The United Nations is actually the most followed international organization on Twitter, where it is active since 2008", said Dafina Gercheva.
The trainers are Ioan Dan Niculescu, who is the founder and creative director of "Argo", the most versatile advertising agency in the north - eastern Romania and, respectively, Vlad Ioan Tăuşance, who has 18 years of experience in media and six years working in advertising and online communication. Both trainers coordinated the online strategy for the electoral campaign of the Romanian president Klaus Iohannis.
The workshop is held in Chișinău on 20-21 October and is supported by the UN program "Women in Politics", implemented by the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) and United Nations Development Programme (UNDP), in partnership with East-European Foundation and the Center "Partnership for Development", financed by the Swedish government.
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